Chief Marketer: Weekly Top 5
1
Acquisition
How to Make an Impactful B2B Product Video
Product videos are a powerful way to communicate in today's cluttered digital landscape. Here are the basics, including strategy, elements, tips and more. READ FULL STORY
2
Digital
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives. READ FULL STORY
3
Digital
6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform. READ FULL STORY
4
Acquisition
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization with the goal of furthering business outcomes. READ FULL STORY
5
Digital
Why GenAI Isn’t Just About Creating Marketing Content
GenAI can fuel creative, but it's also a valuable resource for businesses to generate data-driven insights and enhance customer engagement. READ FULL STORY
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