Demand Gen
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
Here are measurements, referred to as the SCORE test, for B2B marketers to determine how well your message reaches your audiences, and how likely it is to keep them engaged. READ FULL STORY

Acquisition
4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new "pull triggers." Here are four steps to help optimize the B2B sales funnel for younger buyers. READ FULL STORY

Acquisition
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
We spoke with DeLu Jackson, Executive Vice President and CMO at ADT, about the company's marketing transformation, challenges and innovations. Part two of our chat with the marketing chief will publish next week. READ FULL STORY

Digital
Ally Financial Teams Up With Fortnite to Highlight Women's Golf Sponsorship
Ally Financial's innovative collab with Fortnite produced a new golf gamer experience that transported players to its virtual Ally Arena and highlighted the brand's sponsorship of the USGA. READ FULL STORY

Engagement
Brands on Fire: Meta's Head of Experiential & Creative, Global Experiences, on 'Reels Cinema' at Cannes Lions
Our chat with Damien Baines, Meta's experiential lead, about the inspiration behind Es Devlin's Cannes Lions activation, the film’s themes, Meta's business strategy and more. READ FULL STORY

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