Digital
Western Union Launches a Media Network to Leverage Its First-Party Data
Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union. READ FULL STORY

Engagement
Behind e.l.f. Cosmetics' Indy 500 Sponsorship and Purdue University Partnership
While many brands have rolled back their DEI support, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. We look inside the activation that followed. READ FULL STORY

Branding/Marketing
On Discover's Latest Brand Spot: Five Questions with SVP and CMO Jen Murillo
We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort. READ FULL STORY

Branding/Marketing
Marketing Has a Marketing Problem—and It’s Hurting Long-term Business Health
Marketers’ deep understanding of customers allows them to position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change. READ FULL STORY

Data Driven ROI
Share of Voice, Demystified: How to Harness This Critical Marketing Metric
SOV can significantly enhance competitive analysis by providing a comprehensive view of a brand's market presence. A closer look at this misunderstood metric is warranted. READ FULL STORY

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