Brands on Fire
Brands on Fire: Violife Chief Growth Officer Talks Latest Campaign, Innovation and Market Expansion
We spoke with Violife's Global President & Chief Growth Officer about the brand's latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through. READ FULL STORY

AI
The Chief Marketer Network Joins CES 2025 as Official Media Partner
The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025. READ FULL STORY

Agencies
Agency Elite 2025: The Top PR, Marketing and Communications Firms
PRNEWS' annual list of the most innovative PR, marketing and communications firms in the business. READ FULL STORY

Digital
Western Union Launches a Media Network to Leverage Its First-Party Data
Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union. READ FULL STORY

Engagement
Behind e.l.f. Cosmetics' Indy 500 Sponsorship and Purdue University Partnership
e.l.f. Cosmetics became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is female. Here's how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour. READ FULL STORY

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