Digital & Technology
Navigating the FTC's Click-to-Cancel Rule: What Marketers Need to Know
The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how marketers can meet the new rules while still building trust. READ FULL STORY

Acquisition
Trigger Marketing Best Practices for B2B and B2C Marketing Success
Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments. READ FULL STORY

Conversations
Diageo Global Director: Don Julio Tequila Aims to Own 'Day of the Dead' Holiday
We spoke to Diageo's Sophie Kelly about Don Julio's global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth. READ FULL STORY

Loyalty Marketing
Lowe's CMO on New Loyalty Program and Driving Incrementality
According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks. READ FULL STORY

Acquisition
Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market
Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace. READ FULL STORY

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