Branding/Marketing
Five Questions with Discover SVP and CMO Jen Murillo
We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and details on the localized OOH campaign supporting the broader effort. READ FULL STORY

Branding/Marketing
Marketing Has a Marketing Problem—and It’s Hurting Long-term Business Health
Marketers’ deep understanding of customer behaviors allows them to help position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change. READ FULL STORY

Data Driven ROI
Share of Voice, Demystified: How to Harness This Critical Marketing Metric
This often-overlooked measurement can provide a comprehensive view of a brand's market presence, helping marketers understand how well their efforts are resonating compared to competitors. A closer look at the misunderstood metric is warranted. READ FULL STORY

Data Driven ROI
VIDEO: How Pilot Marketing Can Increase Campaign Effectiveness
In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, shows how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and increase the effectiveness and efficiency of their marketing initiatives. READ FULL STORY

Conversations
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
We spoke with CPK's CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Dara Brooks for advertising and lead gen opportunities.