Social
LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership
The benefits of LinkedIn Newsletters for brands specializing in thought leadership. READ FULL STORY

Branding/Marketing
How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics
Lucyd Eyewear's retail approach to direct-to-consumer, wholesale channels, online discounting and more. READ FULL STORY

Conversations
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
CPK's CMO discusses her global vision for the brand, building an integrated agency team, digital transformation goals and marketing lessons from previous gigs. READ FULL STORY

Branding/Marketing
Dewar's' Social Media Targeting Strategy and Evolving Media Mix
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences. READ FULL STORY

Acquisition
The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner
A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded... yet again. READ FULL STORY

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Contact Kaylee Hultgren for story ideas.
Contact Dara Brooks for advertising and lead gen opportunities.