Acquisition
The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner
A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded... yet again. READ FULL STORY

Acquisition
Marketing Tips for Small Businesses: Strategies to Win This Holiday Season
A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it. READ FULL STORY

Branding/Marketing
Dewar's' Social Media Targeting Strategy and Evolving Media Mix
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences. READ FULL STORY

Conversations
Diageo Global Director: Don Julio Tequila Aims to Own 'Day of the Dead' Holiday
We spoke to Diageo's Sophie Kelly about the global Día de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth. READ FULL STORY

Digital & Technology
Navigating the FTC's Click-to-Cancel Rule: What Marketers Need to Know
The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how marketers can meet the new rules while still building trust. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Dara Brooks for advertising and lead gen opportunities.