McDonald's U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald's has transformed its marketing organization, through participating and creating culture, launching a loyalty program and revamping its data infrastructure. READ FULL STORY

Branding/Marketing
Nalgene's Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and a flexible approach. READ FULL STORY

How Perry Ellis Leverages Email Marketing to Support First-Party Data
Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Here's how the brand uses performance marketing to shore up its first-party data strategy. READ FULL STORY

Acquisition
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Here are the details. READ FULL STORY

Branding/Marketing
Brands on Fire: Stanley's Chief Brand Officer Talks Campus Tour, Ambassador Program & Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance. READ FULL STORY

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