Acquisition
Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market
Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace. READ FULL STORY

Acquisition
Trigger Marketing Best Practices for B2B and B2C Marketing Success
Chief Marketer and data technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments. READ FULL STORY

Loyalty Marketing
Lowe's CMO on New Loyalty Program and Driving Incrementality
According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks. Here's how marketing is adding value. READ FULL STORY

Branding/Marketing
Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation
Mazda CMO Brad Audet discusses the company's new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space. READ FULL STORY

Branding/Marketing
Why Performance Marketers Should Lean Into Brand Marketing
Rather than questioning whether to spend or cut, performance marketers should focus more on allocation. To gain traction with a more integrated funnel approach, consider these seven steps. READ FULL STORY

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