CES 2025
Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led Content
Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch. READ FULL STORY

Branding/Marketing
B2B Marketers: Why So Serious?
Our columnist outlines four ways in which your B2B company can embrace B2C tactics—taking your brand from bland to bold. READ FULL STORY

Digital & Technology
Brands on Fire: Lenovo NA CMO on CES, IT and Influencers
Milo Speranzo, North America CMO at Lenovo, dishes on the brand's evolution at CES over the years, sponsorship opportunities at F1, the rise of IT influencers and more. READ FULL STORY

Branding/Marketing
John Deere Strategic PR and Social Lead Talks Attendee Engagement and Messaging
Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, shared tips on engaging attendees at CES and strategy behind the brand's messaging. READ FULL STORY

Digital & Technology
Beyond the Chatbot: AI Agents, Virtual Humans and Conversational AI
The next phase of consumer interaction with AI will move beyond chatbots, according to experts at CES. AI agents will dominate brand engagements, customer service interactions and avatar-led gaming experiences. READ FULL STORY

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