AI
CES 2025: John Deere Strategic PR and Social Lead Talks Attendee Engagement, Messaging and Social Strategy
Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the company's brand presence and activation at CES, social media strategy and marketing predictions for 2025. READ FULL STORY

CES 2025
BMW ‘Shrinks’ Product Experts (and Tim Meadows) in its CES 2025 Experience
The talk of the show this year, the experience at the Las Vegas Convention Center Silver Lot, offered it all: theater, celebrities, experts, lounging, coffee, music, car displays, and drives, of course. READ FULL STORY

CES 2025
CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves
Buck talked about working with traditional media while acknowledging emerging digital creators, the company's messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES. READ FULL STORY

CES 2025
Reddit At CES: How AI Can Evolve "Conversational Commerce"
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit's plans for attracting more performance ad budgets, which is a top priority in 2025. READ FULL STORY

CES 2025
CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas
Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. READ FULL STORY

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