Engagement
Brands on Fire: Instagram Experiential Lead on 'Reels Cinema' at Cannes Lions
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. READ FULL STORY

Digital
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
The former Office Depot CMO shared her thoughts with us on mentorship, the status of Black representation in the marketing industry and the importance of influencer marketing. READ FULL STORY

Email
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives. Following are direct-to-consumer trends in automated healthcare marketing. READ FULL STORY

Digital
Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
A look at contextual targeting as a potential privacy-forward solution in the wake of third-party cookie dissipation. READ FULL STORY

Data Driven ROI
3 Ways to Create Personalized Customer Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction. READ FULL STORY

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