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Chief Marketer This Week September 9, 2016
Underwear as Outerwear: Has Victoria’s Secret Gone too Far?
Victoria’s Secret is drawing the ire of some as its new ad campaign shows women wearing its lingerie out on the streets as clothing. More…
 
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Your Brand Thrives on Copy, Art and Technology
If B2B brands want to be bold, they must tap these key factors.
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook. More…
 
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Experiential Takes on Multiple Roles
Coca-Cola and other brands are making the most of experiential marketing to directly engage with consumers and encourage them to participate in the brand..
How LOLA Stands Out Among Tampon Marketers: Founder Alexandra Friedman
Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative. More…


Heineken Helps Restore Abandoned Miami Marine Stadium
As part of its Heineken "Cities" campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium. More…
 
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
The Multiple Roles of Experiential Marketing 
Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year. More…


The Psychology of Successfully Marketing to Millennials: Infographic
This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations. More…

 
 
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Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI). You’ll learn how to use this sophisticated solution to enhance your customer relationships across all your channels and touch points.
 
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