| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 8, 2017 |
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HP Goes Back to School & We Get the Feels
In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school. More…
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| How to Build and Scale a Winning Webinar Program |
| On Wednesday, September 13, at 11am PDT, join us for “Secrets to Building and Scaling a Winning Webinar Program,” and learn how to grow your webinar programs to generate more leads and increase pipeline. The easiest way to add more leads is to do more webinars and this is your chance to learn how. |
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McDonald’s, Pizza Hut & More Chains Help Post Hurricane Harvey
McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey. More…
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| Enter Today! The CM200 |
Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix.
From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. |
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B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions. More…
Building Winning Webinar Programs
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects. More…
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| The Marketing Technology Conference of the Year |
| Join 1,000 leading marketers at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Attend 80 sessions. Test-drive 500 technologies. Walk away with unlimited ideas. Register by September 14 and save $200. |
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What the Federal Government Can Learn from B2B Marketing
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider. More…
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