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September 30, 2016 |
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Gatorade, GE, NBC: What Marketers Need to Know About Gen Z
Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans. More…
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| Learn new things. Be inspired. |
| And, get motivated to take your ideas to new heights with the best in the industry – at &THEN. Featuring hundreds of speakers from major brands, leading agencies, and innovative services, &THEN is a hotbed of talent and vision. October 16-18, Los Angeles, CA Click Here to Learn More! |
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Empowerment is the New Stereotype Women Hate
Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate. More…
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| Experiential Takes on Multiple Roles |
| Coca-Cola and other brands are making the most of experiential marketing to directly engage with consumers and encourage them to participate in the brand. |
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McDonald’s CMO on Content, DDB and Other Stuff
McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business. More…
Free Coffee if You Keep Your Hands on the Wheel
Toyota's Driving Barista app was developed to prevent even more people from being killed in cell-phone related car accidents in Japan’s Aichi Prefecture. More…
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Taco Bell’s CMO Marisa Thalberg on the New “Feast for $1 All Day” Promotion
Marisa Thalberg talks about why the Renaissance Festival theme of the new “Feast for $1 All Day” campaign will resonant with Millennials and more. More…
Remembering Herschell Gordon Lewis
A personal remembrance of copywriting legend Herschell Gordon Lewis, who has passed away at age 87. More…
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PUBLICIST, VH1 & LOGO
VIACOM, NY
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McKinley Advisors, Washington, Dist. Columbia
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The E.W. Scripps Company, MI
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Hughes, Gilbert, AZ
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Hughes, Foster City, CA
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Hughes, Foster City, CA
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| Related Content |
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Visual Velocity: Harnessing the Power of Video
There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences. In this special report, experts share the opportunities—and challenges—video poses.
Marketing to B2B Millennials
Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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