| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 29, 2017 |
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Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More…
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| Superbook Marketing Resource Directory |
| With dedicated directory categories such as Agencies, Marketing Services, Marketing Technology and Marketing Products, no other online marketplace and directory provides the reach, the targetability and the measured return that the Superbook does. Book today! |
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Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy. More…
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| Enter Today! The CM200 |
Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix.
From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. |
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Clorox Says Clean is "An Idea" in New Short Films
Clorox is using short films as a way to push a more human message, that using its products can bring about emotional change. More…
5 Insights for Marketing to Baby Boomers
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future. More…
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| The Marketing Technology Conference of the Year |
| Join 1,000 leading marketers and technologists at EventTech—the world’s only conference and exposition on how to use social media and technology to reinvent live experiences. Attend 80 sessions. Test-drive 500 technologies. Walk away with unlimited ideas. Register by October 12 for reduced rates. |
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Data, Warm Cookies and Capturing Digital Media: Hilton's Global Marketer
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the "Your Warm Cookie Awaits
campaign. More…
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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