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Chief Marketer This Week September 23, 2016
Want More Referrals? Listen to Your Clients
Here are five key ways to leverage feedback from your clients to acquire new business. More…
 
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Lost a Long-Time Client? Publish a Goodbye Video
Rinck Advertising has taken a novel approach to losing a 9-year client relationship, it created an online video saying farewell. More…
 
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Which Technologies will Change the Way we Understand Target Audiences in 2017?
As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught. Here's a look at what technologies can help as 2017 nears.  More…


No Sugar Coating in Skittles Response to Trump Jr.
Wrigleys' VP, Corporate Affairs, Denise Young, released a curt statement in response to Donald Trump Jr's comparison of Skittles to Syrian refugees. More…
 
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Follow Our Media Buying Transparency Guidelines or Face Expulsion: 4As
The 4As directive came from President Nancy Hill who called the issue of media buying transparency “critical.” More…


Digital Transformation Pays Off in Bottom Line: Altimeter Study
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation. More…

 
 
Job Opportunities

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Aramark, Lexington, KY

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KET, Lexington, KY

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Hughes, Superior, CO

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Virginia Tech, VA

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General Electric, Barrington

Strategic Marketing Director - Licensing
General Electric, Boston
 
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How Customer Analytics & Insight Research Enrich Customer Journey Design
Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.

B2B Lead Gen Trends (Busting Through the B2B Noise)
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.

 
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