| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 22, 2017 |
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What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right. More…
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| Superbook Marketing Resource Directory |
| With dedicated directory categories such as Agencies, Marketing Services, Marketing Technology and Marketing Products, no other online marketplace and directory provides the reach, the targetability and the measured return that the Superbook does. Book today! |
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How Lay's Do Us a Flavor Stays Crisp Year After Year
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success and what it's up to in the latest iteration. More…
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| Enter Today! The CM200 |
Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix.
From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. |
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Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC. More…
Unilever Replaces Some Agency Tasks with Startups
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs. More…
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| The Marketing Technology Conference of the Year |
| Join 1,000 leading marketers and technologists at EventTech—the world’s only conference and exposition on how to use social media and technology to reinvent live experiences. Attend 80 sessions. Test-drive 500 technologies. Walk away with unlimited ideas. Register by October 12 for reduced rates. |
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Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers. Here's what you need to know. More…
Marketing and Advertising Talent Crisis Looms: ANA Study
Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues. More…
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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