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Chief Marketer This Week August 4, 2017
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty. More…
 
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Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show us how to do it. More…
 
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Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging. More…


When did "Vagina" Become a Dirty Word?
A June campaign by Vagisil, The Vagina Challenge, was to encourage a conversation about women's health, but it didn't exactly turn out that way. More…
 
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Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers. More…


Three Steps to Effective Cross-Device Marketing
Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences. More…

 
 
Job Opportunities


Digital Marketing Manager, USA
Primephonic, New York, NY

Email Marketing Manager
HP, Boise, ID

Digital Marketing Director
Randstad Technologies, San Diego, CA

Senior Director of University Brand and Marketing Rutgers, The State University of New Jersey – New Brunswick, NJ

Marketing Manager
Transport Topics – Arlington, VA, United States

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