| Email Optimization | Forming a True Sales-Marketing Partnership |
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August 25, 2017 |
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Self-Checkout Hurts Impulse Buys so Hershey Innovates Digitally
At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout. More…
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| The Marketing Technology Conference of the Year |
| Join 1,000 leading marketers at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Attend 80 sessions. Test-drive 500 technologies. Walk away with unlimited ideas. Register by September 14 and save $200. |
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Storymaking: How to Shape the Stories that People Share about Brands
Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative. More…
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| Enter Today! The CM200 |
Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix.
From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Whether you’re a consumer agency or a B2B shop, experiential or digital, design or content… this fall we’ll unveil the most comprehensive agency ranking of its kind. |
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Kind Makes its Point with Mountains of Sugar in Times Square
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming. More…
Airbnb Contestants Win Unforgettable View of Solar Eclipse
Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience. More…
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| Marketing that Really Leads to Sales |
Free On-Demand Webinar -
Access this webinar and discover ways to optimize the allocation of marketing and sales resources in your organization |
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Teaching the Masses What Bud Light is Really All About
Andy Goeler, VP marketing, Bud Light, talks about the shift to educational marketing and other ideas brewing in the marketing department. More…
10 Tips for Creating Copy that Connects
Do your words really capture prospects’ attention? At B2B Connect to Convert this week, Nancy Harhut shared key ideas for better B2B copy writing in a content master class. More…
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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