| Email Optimization | Forming a True Sales-Marketing Partnership |
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August 18, 2017 |
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13 Insights from Marketers: Pixar, Microsoft, Southwest Airlines
These insights from marketers cross viral share, customer voice and the user journey. It's a peek inside the brains of those you don't often hear from. More…
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| The Marketing Technology Conference of the Year |
| Join 1,000 leading marketers at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Attend 80 sessions. Test-drive 500 technologies. Walk away with unlimited ideas. Register by September 14 and save $200. |
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16 College Freshman Join Prego for Dinner
Yin Woon Rani, VP of integrated marketing at Campbell’s, talks about the strategy behind the “Welcome to the Family” Prego consumer experience and how the brand made it all happen. More…
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| Join us at B2B LeadsCon’s Connect to Convert! |
| Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. |
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Shopping Around the Clock
How Shopper Marketers are Adapting to 'Always On' Consumers with a New Playbook. This is the second is a series of interactive Special Reports. More…
9 Simple Ways Explainer Videos Can Move Sales
Last week, Nestlé Waters launched a explainer video for Pure Life. These videos have a positive impact on conversion rates, sales and information retention. Here's how you too can do it. More…
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| Marketing that Really Leads to Sales |
Free On-Demand Webinar -
Access this webinar and discover ways to optimize the allocation of marketing and sales resources in your organization |
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The Growth of eSports Explodes and Big Brands are in the Game
eSports is a still nascent industry filled with commercial opportunity. The growth is staggering and brands want in. Get the latest update on who's in and who's making an impact. More…
Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes. Fun! More…
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