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Chief Marketer This Week August 11, 2017
Instagram Influencers Far Outpace Brand-Owned Posts
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning. More…
 
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The Power of the Right Words
With more and more new words coming into the language every year (Seussian anyone?), its becoming more and more difficult to choose the right words in marketing. More…
 
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The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies. More…


Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount. More…
 
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Want a Cheetos Meatball? You Better Hurry!
Frito-Lay is opening The Spotted Cheetah, a fine-dining restaurant in New York City serving all things Cheetos with help from celebrity chef Anne Burrell. More…


As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z. More…

 
 
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Amgen, Newbury Park, CA

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