| Email Optimization | Forming a True Sales-Marketing Partnership |
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July 21, 2017 |
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Digital Gamification Injects a Coolness Factor into Loyalty Programs
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More…
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| The Marketing Technology Conference of the Year |
| Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Lowest rates available now through August 17. |
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A Chat with Hostess CMO Burke Raine
The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social. More…
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| Join us at B2B LeadsCon’s Connect to Convert! |
| Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. Lowest rates available now through July 28. |
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New Ad Standards in Britain Combat Gender Stereotypes
The ASA signaled there is an evidence-based case for tougher standards of ads that feature gender stereotypes or characteristics harmful to people. More…
Should Reebok be Chastising Trump?
When President Trump told France's First Lady that she was in "good shape" Reebok jumped in with a tweet. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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MasterCard’s Head of Marketing and Communications Finds All-Star Sponsorship with MLB
A chat with Mastercard’s Andres Siefken about the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations. More…
Gillette Men's Welcome Package Sometimes Reach Women
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share their surprise on social—mostly with good humor. More…
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| Job Opportunities |
Lead Generation Marketing Manager
Lambda Solutions Inc., Vancouver, Canada
Email Marketing Manager
Rising Tide Interactive, Washington, DC
Marketing Manager (Growth)
MedAmerica, Emeryville, CA
CRM & Trade Marketing Manager
Randstad Technologies, Melville, NY
Marketing Manager, Coverage & Value Proposition
American Express, Sydney, Australia
Software Field Marketing Manager
Hewlett Packard Enterprise, Chicago, IL
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Marketing to Millennials 2017
It's not too late! View the industry's first online conference focused on connecting, engaging and converting the powerful, changing and elusive millennial demographic. It's all on-demand now!
Next-Gen Influencer Marketing
Check out our first in a series of interactive special reports—Next-Gen Influencer Marketing: How Modern Brands are Leveraging the Power of Influencers to create content and cultivate new audiences.
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