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Chief Marketer This Week June 2, 2017
How to Leverage that June PRO Awards Trophy Win!
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City. Get the most out of that prestigous win!  More…
 
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Coke Turns Labels into Wristbands for Music Festivals
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in. More…
 
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Doritos Helicopters Drop New Chips on Minnesota
It's a bird ... It's a plane ... No! It's a bag of Doritos HeatWave, a limited edition summer flavor that the brand is announcing with plenty of fanfare. More…


Wharton Marketing Guru Calls Out New Approaches for the CMO
The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective. More…
 
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NBA Jersey Sponsorships Sign Six Brands
The NBA jersey sponsorships opportunity will put branded logos on team player's jerseys for the first time. The patch may be small, 2.5 inches, but mighty.  More…


Customers Should Be the Focus of Your B2B Story
Want to tell better B2B stories? Put your customer at the center of the tale. More…

 
 
Job Opportunities


Media Relations Representative
Federal Reserve Bank of Philadelphia, Philadelphia, PA

Marketing Manager
Global Experiences, Annapolis, MD

Leasing and Marketing Manager
Trinitas Ventures, Indianapolis, Indiana

 
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