| Email Optimization | Forming a True Sales-Marketing Partnership |
 |
May 26, 2017 |
|
Forget About Renting a Room, Airbnb Hosts Sweden's Archipelagoes and Vast Waterways
The "Sweden on Airbnb"—"Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing. More…
| SPONSORED BY: |
 |
|
| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. |
|
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S. The campaign calls for women to ditch self-doubt around body image and own what they eat and how they exercise.. More…
| SPONSORED BY: |
 |
|
| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
|
Hollister Launches Docu-Series on AwesomenessTV
The series follows seven high-school students as they wend through the school year and spend the summer traveling, listening to music and having fun. And ... the clothes the cast wears is, of course, Hollister and can be purchased on social. More…
Advertisers Simplify Agency Compensation Models
Advertisers paying agencies by labor and time is losing steam in favor of a percentage of advertising spend as advertisers look to simplify agency compensation. A new report from the ANA gives you what you need to know. More…
| SPONSORED BY: |
 |
|
|
Tom Fishburne Toons Into the Funny Side of Marketing
Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference. It's a hoot! More…
Bud Reprises Controversial “America” Summer Campaign
When Budweiser poured its summer “America” campaign over the country last year, it was fraught with controversy. But it isn't giving up. This summer, the "America is in Your Hands" campaign features labels modified to include words and phrases central to American history, like lyrics from "The Star Spangled Banner." More…
|
|
|
 |
| Related Content |
|
Get Smart: Improving Marketing by Decreasing Friction
Join Aprimo and Chief Marketer, on demand, and discover real-world examples of how to eliminate marketing friction with barrier breaking smarter marketing.
PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
|
|
| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
|
|
|
Visit CM | Jobs | Resource Directory
    
Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing
© 2017, Access Intelligence. |
|