| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 19, 2017 |
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Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. Kyle Duford, global vice president of digital, Dr. Martens, puts us in lock-step with what it's up to. More…
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| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. |
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Lululemon This is Yoga Marks First Global Brand Campaign
Even though Lululemon's legions of fans are dropping hundreds on its athletic wear as quick as you can say Namaste, sales are dipping. So, the brand is on a quest to reach new customers with the "This is Yoga" campaign. The strange part is that there is no yoga practiced in the campaign. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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Major Candy Makers Commit to Reducing Sugar
Mars Chocolate, Wrigley, Nestlé and others are spending millions to reduce sugar in their products without compromising taste. Learn what they're up to. More…
Ivan Pollard out at Coke as CEOs Search for "Whole-Brained" CMOs
CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices. But what exactly do CEO's want and what is a whole-brained CMO? More…
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Kroger Gives Blue Apron a Shove by Launching its Own Meal Kit
Kroger is not about to be infringed on by the likes of meal-delivery services Blue Apron and Purple Carrot—it is going big on its own Prep + Pared meal kits. More…
Sprint, Microsoft, Experian See Opportunities in AI
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved. More…
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Marketing Manager
Mispro Biotech Services, Cambridge, Massachusetts
Director of Public Services
Vigo County Public Library, Terre Haute, IN
Director of Technology and Special Services
Vigo County Public Library, Terre Haute, IN
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Tower Companies, Rockville, MD
Public Relations Director/ Marketing Director
Radiance MD spa, LLC, Miami Beach, FL
SVP, MARKETING STRATEGY, TRENDS & INSIGHTS - VIACOM
VIACOM, New York, NY
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Marketing in the Engagement Economy
Free On Demand Webinar—Join Marketo's Matt Zill and Forrester's Shar VanBoskirk to learn how buisness can transform themselves into cusomer-obsessed enterprisedin an engagement economy.
How to Use Webinars to Close Business
FREE ON DEMAND WEBINAR—Join Chief Marketer and ON24 for "How to Use Webinars to Close Business." This interactive webinar (about webinars), will highlight best practices and tips for creating bottom-of-the-funnel webinars that can help accelerate a prospect toward a sale.
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