| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 12, 2017 |
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Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother's day
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages. More…
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| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. Early bird pricing now in effect through May 18. |
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OREO Launches $500,000 #MYOreo Creation Contest
Oreo has flavor contest in its DNA, and the #MYOreo Creation Contest is setting a high standard. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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Airbnb, the Digital Disruptor, Launches a Print Magazine
Airbnbmag is Airbnb's latest marketing ploy to share its message that you can feel at home anywhere you go in the world More…
Real Beauty Bottles Draw Praise and Mean-Spirited Comments
Dove's Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging. More…
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Coffee Perks Up Domo’s ABM Strategy
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee. More…
Waze App Let's Wazers Choose Disney Characters from Cars 3
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3. More…
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Influencer Guide
In this new guide from Nasdaq, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to:
- Identify influencers relevant to your industry
- Build and maintain positive influencer relationships
- Develop inspiring content and get it into the hands of influencers
PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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