| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 5, 2017 |
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Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year
After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch... and it just won a top design award. More…
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| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. Early bird pricing now in effect through May 18. |
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Enjoy Life Foods Goes Product Sampling in a Yellow School Bus
Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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Marketers Train for Social Media Crisis Drills
Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire. Are you ready? More…
Using VR to Reach a New Market: The Elderly
A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience? More…
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NewFronts Sell Safety, After Ads Appeared Beside Offensive Content
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety. More…
NASCAR Drives Relationships for B2B Sponsors
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2C brands, but they're not the only ones in the race. B2B brands like Dow, W.W. Grainger and Caterpillar are also rounding the finish line. More…
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| Job Opportunities |
Marketing Manager
Access One Inc., Chicago, IL
Radio Account Executive Wilmington
Capitol Broadcasting Company, Inc, Wilmington, NC
Manager Trainee (Marketing Manager) Entry Level
Phoenix Integrated Store Consultants, Atlanta, GA
Senior Product Marketing Manager Exascale and AI,
Hewlett Packard Enterprise, Houston, TX
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Crisis Communication Guide
Get practical tips and expert advice on how to improve your crisis and issue management through thoughtful preparation. Download our guide, How to Build a world-Class Crisis Communications Playbook.
PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
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