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Chief Marketer This Week April 28, 2017
Social Fans Rewarded with Bags of Weed
Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers. More…
 
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Everyone Wants to be Groot—The Guardians Marketing Blitz
Three years ago, no one knew who the Guardians of the Galaxy were. But with the release of the eagerly awaited sequel, everyone wants to join the team—including high-profile brands. More…
 
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Condoms, Underwear—Latest Categories to Use Amazon Dash Button
Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute and more than 50 brands have joined. More…


FTC Warns 90 Instagram Influencers
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts. More…
 
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In a Seismic Shift, Brands Find Ways to Add Value to One-Off Products
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems. More…


Degree Deodorant Samples New Product with Dry Cleaner
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant. Degree says it has the solution and is sampling its products.  More…

 
 
Job Opportunities


Marketing Manager—Resale Stores
Fort Bend Women's Center—Richmond, TX

Regional Marketing Manager Assistant
Auto Alert, Norwell, MA

Creative Services Director
KCCI-TV – Des Moines, IA

Retail Marketing Manager & Brand Ambassador
CSRA, KY

Marketing Director
Cameron Craig Group – Metuchen, NJ 

WRAL Social Media Producer 
WRAL-TV / Capitol Broadcasting Company – Raleigh, NC

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