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Chief Marketer This Week April 21, 2017
Why Didn’t Adidas Learn from Past Gaffes?
There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible. More…
 
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McDonald’s Launches Unbranded Campaign
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to. The strategy is to set in motion known Millennial smartphone use patterns: If they don't quite understand something they see, they go to Google to get the answer.  More…
 
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Marketing in the Engagement Economy
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Gerber CMO Aileen Stocks on Keeping up with Millennials
After 90 years in business, Gerber is facing some of its toughest competition yet. CMO Aileen Stocks on the challenges, its mission and its Smart Flow tech. More…


Local Kiss the Kia Contest Goes Viral
Could you do it? A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Kind Snacks Says its Time to Pop Your Social Bubble
Kind Snacks Facebook tool helps users be more amenable to making friends outside of their own social bubbles to connect with people beyond their everyday networks. More…


Radio Station Behind “Hold Your Wee for a Wii” Promotion Shuts Down
This lesson provides a sober reminder of how important it is to not ask people to do stupid things for promotions. More…

 
 
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