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April 14, 2017 |
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4 Ways to Turn Mobile Marketing into a Customer Service
U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service. More…
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| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. Early bird pricing now in effect through May 18. |
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Is that Warren Buffett on a Can of Cherry Coke?
In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder. A new campaign takes flight in China. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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Influencer Manager: A New Role at Publishers
Is this job for you? The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content. More…
April the Giraffe and Toys 'R' Us Set YouTube on Fire
A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe. And, we're all waiting ... and waiting ... More…
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McDonald's to Track Eating Habits
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru. More…
Behind the Scenes of Marriott’s Snapisodes with Amanda Moore
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why the team chose Snapchat for this campaign, the goals, metrics and early results. More…
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Marketing in the Engagement Economy
Join Marketo's Matt Zilli and Forrester's Shar VanBoskirk to learn how businesses can transform themselves into customer-obsessed enterprises in an engagement economy.
Delivering the Best Next Digital Customer Experience
DJoin Gartner's Mick MacComascaigh, research VP, and Sitecore's Scott Anderson, CMO, for this informative and timely discussion about what is mission critical for your customer's digital experience management.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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