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March 24, 2017 |
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Why Marketers Struggle with Data-Driven Customer Strategies: CMO Council Study
There is a wide disconnect between data-driven agendas and data strategies and technologies? This in-depth CMO Council report spells out the problems and offers some answers. More…
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Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for many brands looking to build trust and loyalty, including Shell corporate. Malena Cutuli, head of integrated brand communications, shares what she and her team are doing. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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Tips to Act on Social Listening; The Good, the Bad and the Ugly
If a negative comment goes unnoticed, it can quickly turn into an ugly mess. Here's three ways social listening can help improve business, as well as tips on how to respond to comments, both positive and negative More…
As Bee Populations Decline, Cheerios' Buzz the Bee Disappears from Boxes
Yes, bees are disappearing, including Honey Nuts Cheerios' mascot Buzz. The brand is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds to bring awarenes to the crisis. More…
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Stacy's Pita Powerful Packaging Designs
To celebrate Women’s History Month, Stacy's Pita created package designs modeled after the real posters and signs women used from pivotal moments in history. More…
Target Redesigns Retail for Wanderers and Quick Shoppers
Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy. More…
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| Job Opportunities |
Special Events Manager
Easter Seals Goodwill, Ind., North Haven
Video Specialist
Central Intelligence Agency, Washington, DC
Marketing Director
A Leading Denver-Based Architectural Firm, Denver, Colorado
Marketing Director
A Leading Denver-Based Architectural Firm, Denver, CO
Director of Communications and Marketing
Contemporary Arts Museum Houston, Houston, TX
Publicity & Marketing Manager
Hachette Book Group, Boston
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Influencer Guide
The increased focus on influencer engagement by communication is a testament to the power and value of thought leaders. In this guide, receive practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy.
PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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