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Chief Marketer This Week March 10, 2017
Keurig, Wayfair & Ashley Stewart Get Personal
Customers have a lot of options online when it comes to shopping. Learn how Keurig, Wayfair and Ashley Stewart are using personal connections to turn their sites into repeat destinations. More…
 
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PRO Awards: Call for Entries is Now Open
Enter your best promotional marketing campaigns and put your agency or brand in the spotlight. 30 categories include:

• Events
• Sweepstakes
• Retail Marketing
• Digital
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs, says Jake Bailey of online marketplace Wish.com. More…
 
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5 Reasons to Hop on the Video Marketing Bandwagon
Free Webinar On Demand -
Discover how video can boost your email CTR, lead gen and social media exposure.
West Elm: Come for the Shopping, Stay for the Night?
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities. More…


Marketers’ Most Wanted: LGBT
In this week's Most Wanted demographic profile, we look at how brands like Honey Maid Graham Crackers and TD Bank are connecting with the LGBT community. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Direct Mail is on Nationwide's Side 
Everyone is the star of their own movie, and brands like Nationwide and Yodle are using personalized URLs to put direct mail prospects’ names in lights. More…


We Want You…To Speak at B2B LeadsCon NY!
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York. More…

 
 
Job Opportunities

Senior Marketing Manager
Sunrise Senior Living, McLean, VA

Assistant Professor (Public Speaking) Communication Studies
State University of New York at Cortland, Cortland, NY

Assistant Professor (Advertising) Communication Studies
State University of New York at Cortland, Cortland, NY

Assistant Professor (Advertising) Communication Studies
State University of New York at Cortland, Cortland, NY

Product Marketing Manager, New Technology
PLANET, San Francisco, CA

Online Content Strategist
NETGEAR, Carlsbad, CA
 
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Delivering the Next Best Digital Experience
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PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
 
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