| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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February 3, 2017 |
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Pre-Super Bowl Marketing is an All-out Blitz
Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday. Here's a run down of the strategy and a look at what Snickers is up to. More…
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5 Ways to Help Millennial New Hires be Successful
Despite all the talk about Millennials being self-absorbed job-hoppers in search of the next gig, a little TLC—in the form of advice, training, whatever you want to call it—can go a long way towards grooming this mega-group to be top marketing professionals. More…
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| Post Webinar - Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an killer integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole. More…
Guacamole Cannoli Anyone? Compliments of Honda for the Super Bowl
In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery! More…
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Hearts and Roaches: A Valentine’s Day Classic
Does your loved one ever bug you? Of course they do. So why not immortalize them with a roach for Valentine’s Day? More…
Lady Gaga Appears in Tiffany & Co.’s First TV Spot
Lady Gaga appears in Tiffany & Co.’s first TV spot airing just before she takes the world's biggest stage for the half-time show. More…
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On Demand Webinar: Video Marketing Myth Busting
We get it: starting your video marketing strategy from scratch isn’t easy. What videos do you need to create first? Where will they live on your website? How much budget will you need? And don’t even get me started on video equipment! It can be overwhelming, but it doesn’t have to be.
Case Study: Cricket Wireless
Finally, the answer to the age old question, do sponsorships really drive the bottom line? The code has been cracked by CAA Experiential’s proprietary digital platform: the Retail Driver.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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