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Chief Marketer This Week February 17, 2017
The Adult Happy Meal: Burgers, Beers & a Feather Duster
Brands can dish up some zany promos, but the Burger King Adult Meal hits the list of hmmm … wonder what kind of rumble this is going to cause? More…
 
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Can Ivanka Trump’s Brand Recover?
There’s an old saying about “all press being good press.” Somehow, I don’t think Ivanka Trump feels that way these days. More…
 
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Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile. More…


Bud Light to You: Let’s be Friends … for at Least 10 Years
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in. More…
 
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Oreo Sweepstakes: Show Us Your Dunking Moves!
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk. More…


Playboy Strips Back to the Brand’s Roots
Everything old is nude again: After a year of covering up, Playboy will resume running nude photos. More…

 
 
Job Opportunities

Part-Time Publicist
BearManor Media, Albany, GA

Marketing Director
HighScope Educational Research Foundation, Ypsilanti, MI

TV National Sales Manager
Capitol Broadcasting Company, Raleigh, NC

Digital Marketing Manager
Boulevard Brewing Company, Kansas City, MO

Product Marketing Manager - Acute Care
Relias Learning, Cary, NC

Product Marketing Manager - Analytics
Relias Learning, Cary, NC
 
Related Content

On Demand: Webinar Marketing Predictions for 2017
Ten years ago, if you looked into the future of marketing technologies, you never would have guessed that webinars would evolve to become the number one method that companies use to generate leads. The future of webinar marketing may hold the key to your success in the new year.

Case Study: Constellations Brands - My Meiomi
First year client Constellation Brands asked SoHo Experiential to find a compelling way to present its coastal brand Meiomi Wines to a new and larger audience. Even with great press and burgeoning sales, the newest owners knew the brand had tremendous upside and wanted to introduce it to wine drinkers at key food and wine events across the country

 
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