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Chief Marketer This Week January 29, 2016
Content Marketing 2016 Crystal Ball
A look into the content marketing crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts. More…
 
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With Multivariate Testing in MailChimp Pro
Say goodbye to guesswork and hello to money.
In a First, McDonald’s Ties Sales to its App
When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it found was that it could tie its digital strategy to restaurant sales. More…
 
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Tongal Whitepaper: Millennials Decoded!
Learn how Lenovo® clicks with the demographic that came to stay!
Bud Starts the Super Bowl Party with Schumer and Rogen
Budweiser is kicking off its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party. More…


The Stress Over 2nd Year Super Bowl Ads
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization's second Super Bowl spot to air Feb. 7. More…
 
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On Campus
College student brand ambassadors are the new media moguls. Get the report here!
Come on ... Show Us Your Stuff! Enter the 2016 PRO Awards
Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today! More…


Coors Light’s Musical Sidewalk Experience
Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks. More…
 
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Out of the Fog, Into the Cloud
What does marketing in the cloud really mean to marketers on a day-to-day basis. Read this special report to find out.
 
Job Opportunities

Marketing Manager - Communications, Media & High Tech (Pacific)
Accenture, San Francisco, CA

Product Marketing Manager - Dell Blueprints
Dell, Inc., Round Rock, TX

Analyst Relations and Customer Marketing Manager - Dell Boomi
Dell, Inc., San Francisco, CA

Inbound Content Marketing Manager
Taylor Guitars, el cajon, CA

Membership Marketing Manager
Cruise Lines International Association, Washington, DC

Marketing Manager
East Coast News Corp, hightstown, NJ
 
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Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer
In order to appeal today’s empowered audiences, you have to deliver highly personalized marketing experiences that respond to their needs and behavior. Read this report for actionable insight into customer-centric marketing.
 
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