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Chief Marketer This Week December 7, 2018
5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across the continent’s many different audiences is not for the faint of heart. More…
 
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6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up. More…
 
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Kellogg's Transforms NYC Café for Bake Off
Four finalists of the Kellogg's Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner. More…


“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and hardworking people, a new report found that that theme is paying off. More…
 
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Navigating the Next Phase of Content Marketing
Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact. More…


Burger King Takes its Fight for Customers to McDonald’s
Burger King app users can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s. More…

 
 
Job Opportunities

Marketing Manager, Annual Meeting & Live CE
AMERICAN DENTAL ASSOCIATION, Chicago, IL

Marketing Director
UW-Milwaukee, Milwaukee, WI

Marketing Manager, UC Online
University of Cincinnati, Cincinnati, OH

Product Marketing Manager
Terminus, Atlanta, GA

Senior Marketing Manager
Save-A-Lot, Earth City, MO

 
Related Content

INFLUENCER MARKETING 2.0

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing.

• Plus tips on how to prep contracts, create content and measure ROI.

 
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