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December 22, 2016 |
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Are you Fruity or Floral? Sephora Wants to Know
Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level. More…
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| Optimizing Marketing Data |
| Marketers have a lot of data. But having a lot of data and making the most of that data are two entirely different things. |
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Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017. More…
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| Post Webinar - Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Taco Bell Looks to Social Fans for Video Content Inspiration
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating. More…
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data. More…
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5 Ways to Set Goals and Measure Social Media Marketing
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals. More…
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| Job Opportunities |
Business Development & Marketing Manager (Litigation)
Sidley Austin LLP, New York City, NY
Instructional Associate, Film/Video - TV Studio (Part Time Temporary)
Coast Community College District, Costa Mesa, CA
Instructor, Film & Television
Coast Community College District, Costa Mesa, CA
Marketing Manager
LG Electronics USA, Inc., Englewood Cliffs, NJ
Channel Marketing Manager
Wells Enterprises, Le Mars, IA
Director of Broadcasting Services and General Manager KMOS-TV
KMOS-TV, Warrensburg, MO
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Get Smart: Improving Marketing by Decreasing Friction
Join Aprimo and Chief Marketer, on demand, and discover real-world examples of how to eliminate marketing friction with barrier breaking smarter marketing.
PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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