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December 2, 2016 |
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Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers. More…
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In True Willy Wonka Style, Bud Light Launches “Strike Gold” Sweepstakes
Some 37,000 gold cans are packed inside 18-, 24- and 30-ounce packs of Bud Light with messaging and details about how to win Super Bowl tickets for life. More…
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| Post Webinar - Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Lessons Learned: 8 Slogans that Bombed
Marketing slogans can quickly identify a product or company and have helped create great brands, but it doesn't always work out that way. More…
Kellogg's Pulls Breitbart Ads; Breitbart Wages Boycott
Kellogg's said that the website's values and readership don't pair with its values. Kellogg's isn't the only brand that feels that way. More…
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Have You Seen a Jeep Wearing a Mustache?
During Movember, men grew beards to show their support and brands loved to join in. One of them, Jeep, found a fun way to do just that. More…
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016. More…
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University of Texas at Arlington, Arlington, TX
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UConn Digital Media and Design, Storrs, CT
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Telerent Leasing Corp., Brooklyn
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Get Smart: Improving Marketing by Decreasing Friction
In the Forbes survey, 50% of marketers cited marketing agility as a critical issue. Join us for this on-demand webinar, Powering Past Friction to Smarter Marketing, to learn insights on how to better organize your marketing resources, and manage marketing compliance, risk and regulations.
PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
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