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Chief Marketer This Week January 13, 2017
Hasbro Takes Votes for Monopoly Game Tokens
The "Monopoly Token Madness Vote" lets fans choose all eight tokens for the new Monopoly game that debuts in August. There are 50 to choose from, including those from pop-culture like the Hashtag!  More…
 
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Health Experts Call for Alcohol Ad Ban in the UK
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for an outright ban on alcohol advertising in the UK. More…
 
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Jockey, With No Budget, Finds Success in Content Marketing
Learn how the small, but mighty, Jockey marketing team drove its content marketing strategy from nothing to something. More…


Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more! More…
 
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Nike, Maybelline, Qantas Test Instagram Stories Full Screen Ads
Can’t afford a cool $5 million for a Super Bowl spot? Instagram may have the solution. Instagram now has 150 million daily users and is offering full-screen ads in Instagram Stories… More…


The Marketing Wizardry of Harry Potter: The Exhibition
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees. More…

 
 
Job Opportunities

Freelance Daily Hire Maintenance Engineer
NBC Universal, Washington, DC

Fragrance Marketing Manager - New York, NY
Parfums Christian Dior, New York, NY

PR & Marketing Manager
VisitBritain, New York, NY

Business and Data Analysis Librarian
Vanderbilt University, Nashville, TN

Photographer
The E.W. Scripps Company, AZ

Media Manager (Production Manager) - The Pennsylvania State University
University Park Campus, PA
 
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Retain and delight your customers by applying IBM predictive customer intelligence
Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI). You’ll learn how to use this sophisticated solution to enhance your customer relationships across all your channels and touch points.

 
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