| Email Optimization | Forming a True Sales-Marketing Partnership |
 |
November 30, 2018 |
|
Branding with a Cause: Knowing When the Risk is Worth the Reward
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand? More…
| SPONSORED BY: |
 |
|
| A Free LIVE Webinar: THE NEW 5 P'S OF MARKETING |
| The traditional 5 P’s of marketing—product, place, people, price and promotion—seem almost quaint in today’s digital marketing world. In an era of always-on, real-time marketing and an ever-shifting regulatory landscape, there’s a whole new vocabulary marketers need to master. Join us for a new webinar where we’ll break down the five new P’s of marketing. Register Today and join us on Wednesday, December 12th, at 11am PST/2pm EST. |
|
Navigating the Next Phase of Content Marketing
Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. • Plus, six tips for writing content with impact. More…
| SPONSORED BY: |
 |
|
|
O'Doul's Gets a Makeover for "Blackout Wednesday"
O'Doul's gets a brilliant design makeover and stages a one-day event to change consumers' perspective of the non-alcoholic brand. More…
The One Gift Santa Can't Deliver
Holiday marketing is often joyous, but this video from the International Committee of the Red Cross sends an ominous message. More…
| SPONSORED BY: |
 |
|
| Special Report sponsored by FullContact |
In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you get them and you can give them what they need.
Download Now! |
|
Audi Offers "Test Drive to the Unknown"
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering secretive test drives for its new 2019 Audi A6. More…
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships at American Express, shares how it uses content marketing to drive attendence at its events and experiences. More…
|
| Job Opportunities |
Marketing Manager- Biopharma
Agilent, Santa Clara, CA
Customer Marketing Manager
Nintendo of America, Inc., Redwood City, CA
Pharmaceutical Marketing Manager
Shimadzu Scientific Instruments, Columbia, MD
Marketing Manager
Hill Ward Henderson, Tampa, FL
Marketing Manager, Digital and Social Media
Golden Corral Corporation, Raleigh, NC
Senior Marketing Manager
Aquatic Informatics Inc., Vancouver, Canada
|
|
 |
| Related Content |
|
THE NEW 5 P'S OF MARKETING
FREE LIVE WEBINAR
DATE: DECEMBER 12, 2018
Time: 11:00 am PT/ 2:00 pm ET
Do you remember the 5 P’s of Marketing? Product, Place, People, Price, Promotion? For most of us in digital marketing, these feel a little “quaint.” During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix to be versed in.
Craig Schinn, VP of Strategic Services at Lytics will break down the new 5 P’s marketers need to be thinking about.
SHOPPING AROUND THE CLOCK
How shopper marketers are adapting to 'always on' consumers with a new playbook.
|
|
| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
|
|
|
Visit CM | Jobs | Resource Directory
    
Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing
© 2018, Access Intelligence. |
|