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Chief Marketer This Week November 11, 2016
6 Marketing Lessons from Trump’s Campaign
John Quench from the Harvard Business School says these six marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.” More…
 
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Charting the Changing Customer Journey
Download this special report for tactics and tools marketers must embrace in the new digital economy.
How National Geo, Others, Repurpose One Piece of Content Across Multiple Platforms
Nat Geo has quadrupled the number of videos it creates to reach multiple audiences with the same repurposed marketing content. More…
 
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The Danger in Re-using Personas and Not Researching
Learn how recycling can lead you down the wrong marketing path.
KFC’s Chief Marketing & Innovation Officer on Personal Lessons Learned
Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job. More…


Starbucks Drops its Maligned Holiday Red Cups in Favor of Customer Creations
More than 1,200 individual submissions came in to design Starbucks' Holiday Red Cups. The designs were crowdsourced from customers on Instagram. More…
 
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Experiential Takes on Multiple Roles
Coca-Cola and other brands are making the most of experiential marketing to directly engage with consumers and encourage them to participate in the brand.
7 Tips to Get Your Social Content in Front of the Right Eyeballs
Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you. More…


ANA Lists Potential Legislative Issues in Trump Administration
The legislative issues affecting marketing and advertising, include tax reform, privacy and data security and First Amendment protections. More…

 
 
Job Opportunities

Vice President for Finance and Treasurer
The Arthur Vining Davis Foundations, Jacksonville, FL

Marketing Manager
The Mall at Millenia, ORLANDO, FL

Interventional Radiology Tech
WVU Medicine, Morgantown, WV

Product Marketing Manager, Health Care & Physicians
National Committee for Quality Assurance, Washington, Dist. Columbia

Three Open-Rank Positions: Digital Media Production/Emerging Media/Strategic Communication
Gulf University for Science and Technology, Kuwait

Senior Regional Marketing Manager - Americas
NanoString Technologies, NY
 
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Get Smart: Improving Marketing by Decreasing Friction
Join Aprimo and Chief Marketer, on October 25 at 2:00 pm ET, and discover real-world examples of how to eliminate marketing friction with barrier breaking smarter marketing.

PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
 
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