| Email Optimization | Forming a True Sales-Marketing Partnership |
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October 19, 2018 |
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What’s More Important in Marketing—Art or Science?
Here are four things that could improve if marketing approached things from a science-first perspective. More…
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| A Free LIVE Webinar: MIND THE DATA GAP: HOW TO FILL IN THE MISSING PIECES AND ENGAGE YOUR IDEAL CUSTOMER |
| If you really want to connect with your customer, you must know what motivates them to consider a product, and more importantly, buy that product. To make this happen, marketers need the right data and insights to uncover what makes them tick. We’ll uncover how marketers can identify the gaps in their data and create a single customer view to enable true identity-based marketing. Learn how to connect with your customers and create relationships with them at scale. Register Today and join us on Wednesday, October 24th, at 11am PST/2pm EST. |
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A Bite of BK's Nightmare King Burger and Aliens May Chase You Through Your Dreams
Can a burger give you nightmares? Burger King says Yes!—particularly one that comes with a ghoulish green bun and fillings that would make anyone howl in the night. More…
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| EventTech 2018: Nov 12-14, Las Vegas |
| 1,000 marketers from all over the world. 80+ action-packed sessions. Unlimited networking. All at the world’s largest marketing conference on how to rewire your live experiences with social media and technology. Register today before we sell out. |
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Coke Mixes Languages but Should have Checked with a Translator
Marketing blunders can turn brands red-faced, like this one from Coca-Cola. More…
American Express Tackles Seahawks Home Games with Experiences
Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience. More…
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Amended Complaint Filed Against Facebook for Inflating Metrics
Back in 2016, Facebook admitted that it had inflated numbers, but the plaintiffs claim it was inflating the numbers long before that. More…
CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage
CBSN, the ad-supported streaming news channel from CBS, is deep into the political mix—but it is not taking sides. More…
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| Job Opportunities |
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Guardian Pharmacy, Atlanta, GA
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Broadway Bank, San Antonio, TX
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Reliant Community Federal Credit Union, Sodus, NY
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Aramark, New York, NY
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HP, Tokyo, Japan
Japan Personal System Marketing Director
HP, Tokyo, Japan
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| Related Content |
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MIND THE DATA GAP: HOW TO FILL IN THE MISSING PIECES AND ENGAGE YOUR IDEAL CUSTOMER
FREE LIVE WEBINAR
Date: October 24, 2018
Time: 11:00 am PT/ 2:00 pm ET
If you really want to connect with your customer, you must know what motivates them to consider a product, and more importantly, buy that product. To make this happen, marketers need the right data and insights to uncover what makes them tick.
In this webinar, we’ll uncover how marketers can identify the gaps in their data and create a single customer view to enable true identity-based marketing. Learn how to connect with your customers and create relationships with them at scale.
You’ll discover:
- The importance of identity-based marketing
- Methods to connect your siloed data across channels
- How to build a single view of your prospects and customers
- What you need to drive higher ROI and increase customer lifetime value
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