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Chief Marketer This Week October 6, 2017
How Truly Just Brands Give Back During Disasters
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts. More…
 
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How Birchbox’s One-Day Social Media Event Drew Astonishing Results
Hear from Birchbox's CMO on how it built a "war room" to execute a one day social-media event last month: Birchbox Customer Appreciation Day. More…
 
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Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences. More…


Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience. More…
 
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AR, Experiences, Unleashed to Regain Toys 'R' Us Customers
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play." More…


Thanks to Rick and Morty, McD’s Brings Back Szechuan Sauce
If you’re one of the many “Rick and Morty” fans who have been craving McDonald’s Szechuan Sauce since April Fool’s Day, mark October 7 on your calendar. More…

 
 
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Manager, Digital First Strategy
Comcast—Philadelphia

Digital Marketing Manager
Thermo Fisher Scientific – Austin, TX

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Detroit Institute of Arts – Detroit, MI

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PASCO scientific – Roseville, CA

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Archetype Consulting – Boston, MA

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Event Marketing Safety & Security: Keeping Attendees Safe, Events Protected & Marketers Prepared 
From the editors of Event Marketer and Chief Marketer, A Free Online Conference: Wednesday, October 25, 11:00 AM-3:15 PM ET

From the world’s largest resource on face-to-face marketing comes Event Marketing Safety & Security 2018, an online conference designed to arm you with the intelligence you need.

 
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