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Chief Marketer This Week October 20, 2016
American Airlines Shows Off it Chicago Cubs Fandom
America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs. More…
 
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Video: Pain Points of Digital Marketing
Wharton’s David Bell discusses marketing in today’s rapidly changing digital economy.
10 Tips to Set Your Content on a Viral Trajectory
There are 10 important qualities that must be in place before your content can go viral. More…
 
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Experiential Takes on Multiple Roles
Coca-Cola and other brands are making the most of experiential marketing to directly engage with consumers and encourage them to participate in the brand.
NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content. More…


Lessons From Trump’s and Clinton’s Marketing Strategies
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump's and Clinton's marketing strategies have shaped the polls. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Cultural Nuances Influence 3rd-Generation U.S. Hispanics Brand Perception: Yahoo Report
A new study from Yahoo, "3rd-Generation U.S. Hispanics: Perception vs. Reality," can help marketers better understand how to communicate with and message this group. More…


Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda. More…

 
 
Job Opportunities

Devlopment & Marketing Coordinator
The Franciscan Center, Baltimore, MD

SQL Server Optimization Engineer
WideOrbit, New York, NY

Associate Director, Public Relations
Lincoln Center for the Performing Arts, New York, NY

Senior Marketing Manager
AECOM, Boston, MA

Email Marketing Manager
West Corporation, Omaha, NE

Marketing Manager, Project MUSE
Johns Hopkins University Press, Baltimore, USA
 
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