| Email Optimization | Forming a True Sales-Marketing Partnership |
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October 13, 2017 |
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Coach Rebrands as Tapestry
After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned. More…
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| Superbook Marketing Resource Directory |
| With dedicated directory categories such as Agencies, Marketing Services, Marketing Technology and Marketing Products, no other online marketplace and directory provides the reach, the targetability and the measured return that the Superbook does. Book today! |
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Facebook's Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform. More…
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Evolve or Perish: Walmart CMO Tony Rogers Says
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart. More…
When Revenue Flatlined, St. Jude Turned it Around with Research
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations. More…
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| Marketing that Really Leads to Sales |
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Access this webinar and discover ways to optimize the allocation of marketing and sales resources in your organization |
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Dove, Stick Up for Yourself
A new ad from Dove was lambasted as racist, but I understood the message. More…
Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price. More…
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Shopper Marketers Have a New Playbook
SPECIAL REPORT: Shopper marketers have had to make significant changes to accommodate the changing needs of consumers who are growing ever more accustomed to always-on, surround-sound-style opportunities to buy anywhere, anytime they please.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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