Lowe’s has launched a flurry of new business and marketing initiatives of late. The retailer kicked off its “We’re Here to Help” campaign platform last month, promoting the company’s commitment to community revitalization across 10 million square feet this year, and revealed this year’s recipients of the Lowe’s Hometowns grant program supporting 100 renovation projects.

The brand also marked its entrance into the creator economy with the launch of Lowe’s Creator Network, designed to leverage home improvement and DIY content from 17,000 creators—including the hugely influential MrBeast—to reach a broader, younger demographic. And, to boost its ecommerce business, the company announced a new online marketplace that allows vetted third-party sellers to offer products in expanded categories related to the home.

We spoke with Wilson about how the company's give-back initiatives relate to its brand positioning; what Lowe’s hopes to gain from the creator network; the strategy behind the new marketplace; and what she believes are critical career moves for an aspiring CMO.

At its mega experiential beach build at Cannes Lions earlier this month, Meta unveiled new generative AI solutions, reinforced its creative tools and encouraged attendees to create content amid its graffitied “Reels Skate Park.” We checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the creative and business strategy behind Meta Beach. Plus, here’s a photo roundup of 20 brand experiences at this year’s festival.

Lastly, for premium nonalcoholic beer brand Bero, loyalty is a core tenant of its marketing strategy. Here’s how it's using a tiered membership model to help drive repeat purchases.

Until next week,