Chief Marketer announced the winners of the 2024 Campaigns of the Year this week, which honored some of the most creative experiential activations, top-notch content marketing, innovative brand building and shining examples of industry-specific expertise the community has to offer.

Marketers are charged with doing far more with less today, which makes the achievements of this year’s winners and honorable mentions all the more impressive. We urge you to read up on these fantastic programs—and stay tuned for our People of the Year announcement next week.

According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks, with the goal of building loyal behavior with its existing customer base while finding new audiences. Plus, the program gives Lowe’s more insights into customer shopping patterns. Read about the brand’s approach to loyalty and driving incremental revenue through marketing.

In a post-pandemic world, market opportunities are coming and going faster than many companies can shift to meet them. However, organizations that possess a few key capabilities and cultural attributes can build the muscle memory to launch new products, services and experiences, devise new business models, and execute growth strategies in a timely, repeatable way. CM columnist Mike Leiser, Chief Transformation Officer and Senior Partner at Prophet, outlines five key capabilities that businesses can develop to unlock and sustain growth in today’s volatile, ambiguous marketplace.

Lastly, join us for a LinkedIn Live discussion on trigger marketing best practices this Monday, Oct. 28, at 1pm. We’ll talk through strategies that resonate with clients and prospects at key moments, campaign optimization learnings, key use cases and more.

Until next week,