Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk December 18, 2018
Marketers Prioritize Personalization, Leverage AI: Report
The new State of Marketing report from Salesforce focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement. More…

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2018 B2B Marketing Automation All-Stars
Discover how leading B2B brands like Mack Trucks, Ingredion, Booz Allen Hamilton and more are maximizing their martech spend in this new special report.  More…
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ABM Success Hinges on Sales and Marketing Alignment
ABM can significantly help B2B marketers improve the bottom line. Here's how high tech firms Puppet and Zerto are making it happen. More…

Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control? Here's five tips for a better attribution strategy. More…
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TV Is the “Good Screen” for Millennial Parents
Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials. More…

2018 Top 10: Our Most Read Stories
Catch up on your end-of-year reading with our top 10 most popular articles of 2018 More…
 
 
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Optimizing their marketing data has helped Yamaha find the right tune to connect with musicians. Read all about it in this new Chief Marketer special report.  

 
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